Google design challenge
Google Design Challenge
Design an experience for new students to browse, search, and propose new student organizations.
In order to design an experience for new students, it is very important to think from their perspectives. Luckily, I myself am the new student to Georgia Tech, therefore, I have a basic impression of how it looks like when joining new organizations at Georgia Tech. Then I browsed the school website to understand the statistics of student organizations, how they operate and how they recruit members.
Assumptions & Constraints
It’s very crucial to set up a scope for the project before delving into it within limited time. Therefore, based off of the results from the previous secondary research, and I would like to focus on the user group that I could easily reach out to. I made a few assumptions. Here they are:
In order to make it easier for students to either get involved or propose student organizations, I conducted semi-structured interviews to understand students’ situations and needs before jumping to the final solution.
Interviewing students who once joined a student organization
I interviewed 4 target students who have been exposed to student organizations, and I asked them to talk about how they get to know those organizations, how they made decisions to join a certain organization and any frustrations during this process.
Interviewing the student who has ever started a student organization
In terms of proposing a student organization, I interviewed a founder of an organization. I asked him about the whole process for proposing such club, including the timeline, preparations and operations. During the conversation, he mentioned the following problem:
“Too much paperwork and too many organizations have already existed. You have no idea whether or not you’re qualified before you propose. Sometimes, our efforts turn out to be in vain. “
What did I learn from user interviews?
What were the user pain points?
Who am I designing for?
What are the design goals?
With all the research findings and goals in mind, I created 3 questions that help me brainstorm the concepts and pick up those stand out.
It’s time to craft the design!
Student browsing experience
User Journey 1. Personalize the browsing feed
User Journey 2. Exploring through the QR code
User Journey 3. Searching by filters
Proposing a new student organization
Helping college students better engaged in students organizations
Joining student organizations can be an important part of our growth during our college days. I'm so glad that I could have a chance to improve its experience. At the same time, when doing a design exercise, it’s crucial to narrow down the problem scope and pick up an idea as quick as possible due to the time limitation. I really enjoyed challenging myself to quickly emphasize and ideate.
Conducting usability testings for the current design
The solution is designed based off of assumptions and user studies from students in Atlanta. If I have more time on this project, I’ll validate my design with usability testings to see if the product can achieve their goals.
Keeping refining the flow of “proposing new student organizations“
During the user research, I didn’t get enough qualitative data from people who have ever proposed an organization. If I have more time, I will interview more people and better understand their needs.
Interviewing student organization offices
The situation of student organizations varies upon different schools. As one of the most important stakeholders, It would be better to interview how the school thinks of those organizations and continue tweaking the design solution by combining school’s requirements and students’ needs.